Travel bloggers sell links to World Nomads

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Travel bloggers sell links to World Nomads

Unread post by Santeri » Fri Sep 29, 2017 9:41 am

Last week we were preparing a new blog post about reasons why global nomads don't buy travel insurance. It was based on an academic research Päivi made for Tilburg University. When doing a background research on web, I noticed an unnatural amount of links pointing to an insurance company whose name suggests an affiliation with nomads, "World Nomads".

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Isn't this business as usual? Yes and no. Travel bloggers get paid for selling dreams, and there is nothing bad in what they're doing as long as they do it openly and fully disclose that they are publishing paid advertisements as their own blog stories. Buying and selling links, on the other hard, is search engine spam and violates the quality guidelines of search engines.

The links that bloggers sell are not marked properly with rel="nofollow", and many of them do not disclose their affiliation. Readers may think that the bloggers actually buy travel insurance from World Nomads and search engines are fooled to think that the paid, unnatural backlinks are genuine.

Here are some travel bloggers that are getting paid by World Nomads for spamming search engines:
  • http://good-travel.org/travel-insurance
  • http://myfunkytravel.com/tag/thailand
  • http://norwaytraveller.com/insurance/
  • http://recoveringhippie.com/index.php/travel-insurance/
  • http://travelwith2ofus.com/yes-you-need-travel-insurance.php
  • http://www.breadcrumbsguide.com/travel-insurance/
  • http://www.coupleofroamers.com/travel-insurance.html
  • http://www.enchantedexpeditions.com/periplusexpeditions/
  • http://www.globalbackpacks.net/category/travel-tips/
  • http://www.gocurrycracker.com/insurance/
  • http://www.goingwherethewindblows.com/fund-long-term-family-travel/world-nomads-travel-insurance/
  • http://www.happynomadcouple.com/travel-insurance/
  • http://www.inside-munich.com/travel-safe-insurance.html
  • http://www.josephle.com/blog/7-things-you-should-know-about-travel-insurance-and-why-you-need-it
  • http://www.livedreamwander.com/travel-resources/travel-insurance/
  • http://www.planetwildlife.com/travel-insurance
  • http://www.roamingformeaning.com/travel-insurance/
  • http://www.rtwbackpackers.com/travel-insurance/
  • http://www.spintheglobeproject.com/travel-resources/travel-insurance/
  • http://www.touristisadirtyword.com/germany-travel-resouces.php
  • http://www.travelfreedompodcast.com/world-nomads-2/
  • http://www.travelindependent.info/insurance.htm
  • http://www.womentravelnz.com/travel-insurance/
  • https://funtravelingwithkids.com/how-to-buy-the-best-family-travel-insurance/
  • https://htmlanlz.com/d-adventures.com.html
  • https://lucatravelsaround.com/travel-insurance/
  • https://worldtravelfamily.com/travel-insurance-extended-open-ended-travel/
  • https://www.allgood.travel/fullscreen-page/comp-j48ynpsh/9fbd50db-a4ba-44d5-b866-c2169522a0b8/4/
  • https://www.fillmypassport.net/travel-insurance/
  • https://www.goatsontheroad.com/world-nomads-best-travel-insurance-backpackers/
  • https://www.nomadicmatt.com/travel-blogs/travel-insurance/
  • https://www.rovolunteers.com/travel-insurance-for-volunteers.htm
  • https://www.swimtrek.com/travel-insurance
On top of that, World Nomads has created their own Wikipedia page that is filled with external spam links: https://en.wikipedia.org/wiki/Worldnomads.com

It is only a matter of time before Google penguin will catch this link spam scheme, or someone reports it to Google, and all the participants will be punished. Trust me, it's a good idea to remove such search engine spam from your website. Otherwise your search engine ranking will drop.